It's Malaysia day today, and what a day to being this blog, aimed at giving my personal opinion and reviews on cars and technology.
I'm going to begin with a popular car segment, the C-segment sedan, that is targeted at the up and coming executive age groups. Here, 2 cars come to mind, with an attractive design and feature-rich package. They are none other than the sleek, stylish and flowing Mazda 3 sedan with its "Kodo" design language and the attractive tiger-mouthed cab-forward Kia Cerato.
Here I'm doing a back-to-back comparison starting with the Mazda then the Kia, as both car showrooms are along the same road just off the Federal Highway in Petaling Jaya.
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Mazda 3 High Spec with 18 inch alloy rims |
Mazda 3
The Mazda 3 was fully redesigned for the 2014 model year, and initially introduced in Malaysia as a fully-imported, CBU unit. Now, they are being locally assembled at the Inokom plant in Kedah, which has resulted in prices being considerably lower by around RM 10,000 to 15,000.
Prices:
Mazda 3 SkyActiv GL Sedan: RM108,941 (Solid); RM109,341 (Metallic)
2015 Mazda 3 SkyActiv High Spec Sedan: RM124,354.40 (Solid); RM124,754.40 (Metallic)
Initially, when the car was still in CBU guise, many potential buyers were put-off by the rather high price tag of the CBU unit.
The top of the range High Spec Sedan has many features not found in other cars in this price range, such as Rear Vehicle Monitoring and Lane Departure Warning. Add that to the 215/45 R18 alloys, auto bi-xenon headlamps with AFS high beam control, LED DRLs, LED tail lamps, GPS navigation and Smart City Brake System (autonomous braking from 4-30 kph).
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i-stop (engine stop when car is at a standstill), Rear View Monitoring, Adaptive Lighting and Lane Departure Warning controls which is found on the more expensive version |
The less expensive GL Sedan does not come with these niceties. but still is adequate enough for the normal driver who likes simplicity and who can live without all these technology.
I mean, it still comes with a host of features, such as 205/60 R16 alloys, which by the way, is more comfortable and quieter than the 18 inch tyres found in its more expensive sibling. It has halogen projector headlamps, fog lamps, manually operated fabric seats and air-conditioning, i-Stop (stop/start), MZD Connect, ABS/EBD/BA, DSC and six airbags. It still gets a reverse camera, an offering previously unheard of in the former CBU unit.
All things considered, it represents an attractive package with good value. After all, the GL sedan is probably the least expensive 2 litre C-segment sedan in Malaysia at the moment.
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No leather seats on the 3 GL sedan. Comes with manual air-conditioning.
Still, it has 6 airbags and MZD infotainment system, but no GPS. |
Kia Cerato
Here, we'll be looking at the 1.6 SX version, and it is well packed with features too.
At RM99,440, the car comes with a rear camera, dual zone fully automatic air conditioner and rear air vents, ESC, ABS, BAS, EBD, TCS, HSA, electrically powered driver seat with 2 memory presets, 6 airbags, 17 inch alloy rims and GPS navigation.
Driving Experience
The 3's steering is very communicative, sharp and agile. Although it is the electric power steering instead of a more standard hydraulic set up, it still provides enough feedback and is well weighted, not too heavy or light. The Cerato's electric steering, on the other hand, is numb and less talkative. The change in settings from Comfort to Normal hardly ever mattered, it did not make any difference, and even in sport setting, did not feel very sporty or weighted. If you're looking for a car that is driver-focused, and you're looking for driving enjoyment, the 3 is the one to consider.
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Kia's flex-steering with 3 modes: Comfort, Normal and Sport.
There is no noticeable difference between Comfort and Normal modes.
Best just to keep it in one setting and drive around. |
In terms of ride and handling, the 3 is again the sharper one. Suspension set up was firmer on the 3, while the Cerato was more supple. When I tested the 3, its 18 inch wheels were slightly noisier compared to the Cerato. Maybe on the rough surfaces of the Federal Highway, the 3's suspension seemed a tad louder. However, engine noise was suppressed, and it sounded sportier compared to the Cerato.
Power delivery was smooth and linear in the Mazda. It having a larger engine, a 400cc advantage, it easily felt more powerful compared to the Kia. The Kia felt slightly underpowered, but it all depends on the driver, if he / she will make use of the extra power. The daily city commute will hardly make a difference, but if you're looking on travelling on highways and B-roads, the 3 will offer a more spirited and fun driving experience.
I know it may not be fair comparing the 3's 2 litre vs the Cerato's 1.6 litre engine. However, comparing the 1.6 SX (RM 99.4k) versus the 3 GL (RM 109k), it does not seem such a huge difference in price, as the performance and driving excitement is definitely there in the 3.
Reliability
We think there is hardly any difference in reliability between the Kia and the Mazda. Yes, it's likely that the Mazda3 will be more reliable than the Kia. However, the Kia has a 5-year warranty with unlimited mileage. Mazda provides a 3 year/100,000 km warranty and 3 years/60,000 km of free service. So you may want to take note that the cost is offset by Mazda's 3 years or 60,000 km free service.
Anyway, we would expect both cars to hold on to its reliability well and should offer its owners a pleasant and hassle-free ownership experience. No doubt, Kia and Mazda still can make improvements in their servicing and customer experience.
Conclusion
If you're looking for a C-segment sedan that's well made, attractive and good-value for money, these 2 should be on your shopping list.
If you're a driver who does not need the extra equipment and gadgets, such as GPS, blind spot monitoring, autonomous braking, lane departure warning, auto-climate air-conditioning, auto-leveling headlights, then do consider the Mazda 3 GL sedan. At around RM 109k, it offers safety, styling, comfort and handling in one compelling package. It lives up to it's "zoom-zoom" tagline.
If you just want a car that gets from point A to B, don't care so much about acceleration and handling, but want the extra equipment like rear air-conditioning, dual zone climate control, GPS, then the Cerato may be suited for you. And you get to save RM 9k. Both cars are stylish in their own right, and design is a matter of personal preference.
Safety-wise, from Euro N-CAP and US IIHS crash test results, the Mazda 3 is the safer car, with a good result on the small overlap test whilst the Kia Cerato only performed marginally. You can check out the videos on YouTube.
Based on many other car reviews from automotive journalists worldwide, the Mazda3 is among the best compact sedans on the market.
Sure, the base model is more expensive than the feature packed Cerato, but the Mazda compensates for its price with a superior fuel economy, an excellent interior and a better safety record. Move up to the Mazda3 high spec levels and you'll also find some unique features that no other car can offer in this segment.